Data protection when replacing full links with link words

This article explains the accessibility benefits of replacing full links with linked words and what you should keep in mind from a data protection perspective.

Accessibility

Replacing full links with linked words, such as www.google.de → "to Google", offers several accessibility benefits, as it is better for screen readers and general usability.

Tracking and analysis

Linked words can be supplemented with tracking parameters that compromise users' data protection. Make sure that no unnecessary tracking parameters are appended to the links.

Consent and privacy policies

Make sure that users are informed about the privacy policies and the use of links on the website. This should be clearly explained in the privacy policy.

Further help

Do you have further questions about data protection or need personal support? The following article explains how to get in touch with us:

• Contact details for customers and interested parties